BACKGROUND OF INSIDE AFRICA FASHIONS LTD
Inside Africa Fashions is a design house which started in 1999 when we realized the need for African designs, (kitenge) in Kenya and it's because of this need that we have been able to grow from strength to strength. We create a fusion of African and Western concept that meets the taste of both the young and the old. We use mostly ethnic prints to come up with unique designs. When working with plain fabrics, we decorate with embroidery to bring out the African concept. Inside Africa Fashions is based in Victoria Court Tom Mboya Street, Nairobi, Kenya. Pamella Adell doubles-up as the Managing Director as well as the Head Designer. We have the sales team, production and training team and one receptionist. Our fabrics are sourced locally and some are imported from different parts of the world. We design outfits for ladies, men and children. Our designs are not only limited to African but also suits for both ladies and men, bridal team including wedding gowns. We stock clothes ranging from high-end to those that the ordinary customer can afford. We work for corporate clients, groups and individuals. Because of our good work, we get many new clients who are referred by our old customers. We recently opened a Branding Department which has enabled us to start supplying customized uniforms and T-shirts. Though on a small scale, we also do interior design. This include designing and supplying curtains, duvets, bed sheets, bed runners, valances, table napkins, naperones and skirtings. Our objective is to be the market leader in designing African outfits in the country and beyond.